Search engine optimization or SEO as it is commonly called is an integral part of any website marketing campaign. It is essential for any site to get high search engine rankings to generate maximum traffic and potential sales. SEO aims to maximize the visibility of a website on search engines like Google, Yahoo! and MSN.
Search engine optimization is basically the procedure of enhancing the quantity and quality of site visitors to a particular web page or a site by search engines. It generally involves various strategies and tactics to boost or improve the ranking of a Webpage in search results. SEO aims at increasing the targeted audience to the website. SEO generally targets free, paid and organic traffic.
Free search engine optimization (SEO) includes various procedures like writing informative articles, optimizing web pages, social bookmarking etc. On the other hand, paid search engine optimization (SEO) incorporates various payment-based methods like pay per click (PPC), pay per play (PPP) and pay per impression (PPI). Organic SEO on the other hand refers to the overall visibility of a Webpage by search engines like Google, Yahoo! and MSN.
The popularity of SEO services have increased tremendously in the recent past. The most popular SEO firms offer their services worldwide with an affordable cost and promises a quick return on investment (ROI). Some of the most common services offered by SEO companies are listed below:
* SEO Link Popularity – When you optimize your website with high quality inbound links, you increase the popularity of your website in search engine. You will definitely obtain a good ranking in the search engine results. * Article Marketing – This is another method that is used to get a good ranking in search engine results. It involves writing relevant, fresh and new articles about your niche and submitting them to article directories. When these articles are approved, they are distributed across the Internet through links and PPC ads.
As you can see from above, SEO is a great way to increase the popularity and visibility of your website in search engines like Google, Bing and Yahoo! * Pay Per Click (PPC) – this is another form of search engine marketing which is also known as pay-per-click. In PPC, you bid for keywords or key phrases and when someone searches a related keyword or key phrase, your ad will be displayed for that specific search.